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Press  >  February 16, 2007 Release

As Major Winter Storm Affects Millions, Consumer and Business Users Rely on WeatherBug® Network for Live, Local Weather Information and Alerts

WeatherBug Hits Record Number of Page Views as Network of WeatherBug Tracking Stations Reports Storm Changes

Germantown, Md. – WeatherBug®, the leading provider of live, local weather information services, today announced that over 50 million page views were delivered through its products during this week's major winter storm, as consumer and business users relied on the company to provide constant weather updates and severe weather alerts.

With 2,647 WeatherBug Tracking Stations and cameras physically located in the path of the storm streaming live conditions, over 58,000 mobile alerts were issued, 1,494 custom alerts were sent to WeatherBug Professional users and more than 2.5 million alerts were sent to Web users as the winter storm passed through 15 states from Missouri to Vermont.

"As the only source to stream live information and alerts based on conditions as they happened at thousands of locations within the storm track, we experienced a major surge in business and consumer demand across the entire central and eastern United States this week," said Andy Jedynak, chief marketing officer for WeatherBug. "Through our WeatherBug network, we delivered local weather conditions and alerts that no one else can provide. In major storms like this, that can help save lives."

WeatherBug data is available to consumers via the WeatherBug Web site (WeatherBug.com) as well as various PC and Apple desktop applications. Last year, according to comScore Media Metrix, WeatherBug had 8.4 billion page views, more than any other weather media outlet.

During the two days at the height of the storm, more than 50,000 people chose to download the WeatherBug Desktop application for weather alerts, live updates and storm reports. Mobile users could also access the WeatherBug Network from almost any mobile device, including Windows Mobile® Smartphone and Blackberry.

WeatherBug's Professional products, such as WeatherBug Protect, issued National Weather Service severe weather alerts, plus many other alerts based on live readings from a massive interconnected network of weather sensors, called WeatherBug Tracking Stations. Many such alerts were based on thresholds set by customers, such as wind, temperature and precipitation rate. WeatherBug enterprise and government customers rely on specific localized information to keep operations running, fleets safe and employees and the general public safe.

"Millions of business, government and consumer users rely on WeatherBug, whether it is through the Web or their desktop or through the variety of mobile platforms and services that we offer," Jedynak continued. "It is most apparent when there is a major weather event. But in reality, it happens each and every day."

About WeatherBug
WeatherBug (http://www.weatherbug.com) ensures that individuals, schools, businesses and government agencies receive the most precise live weather information, the most relevant weather reports and the earliest weather warnings to safeguard property and lives and to plan with confidence. WeatherBug maintains the largest exclusive weather network in the world. The live, local weather conditions are delivered to millions of consumers via the Internet and mobile devices; to more than 100 state and local government agencies, including the National Weather Service; and to broadcast television stations, schools, and businesses. WeatherBug is a brand of AWS Convergence Technologies, Inc.

Media Contact:
Mara Radis
Dir. of Corporate Communications
301-250-4017
mradis@weatherbug.com