Press Releases

Press  >  September 4, 2007 Release

FARMERS ALMANAC TV AND WEATHERBUG LAUNCH MICROSITE

Savannah, Ga. and Germantown, Md. – September 4, 2007 — Farmers' Almanac TV™, in partnership with WeatherBug^®, the leading provider of live local weather information, announced today the launch of a new microsite dedicated to the Farmers' Almanac® 2008 forecast.

The new site, available at http://weatheroutlook.farmersalmanac.com/, includes an overview of the Farmers’ Almanac long-term weather outlook for the U.S. and Canada, weather lore, and video clips from Farmers Almanac TV. WeatherBug will handle advertising sales for the site.

Additionally, Farmers' Almanac TV's weather-related video content was recently launched on WeatherBug's desktop application and Web site, www.weatherbug.com.

"WeatherBug is a terrific partner. Their accurate, live, local weather information is a perfect complement to our long-range weather outlooks, and Farmers' Almanac TV’s captivating video," said Bill Chisholm, CEO of Farmers' Almanac TV.

"We are excited to partner with Farmers' Almanac TV on the microsite and feature their content on our Web site and desktop application for the more than 16 million people who visit our Web properties every month," said Michael Rosen, senior vice president and general manager of WeatherBug consumer. "With partners like these we continue to enhance the value we bring to consumers and our advertisers."

Included on the new microsite:

• "Overview of the 2007 – 2008 Forecast" which outlines the Farmers' Almanac's predictions for winter, spring and summer in different regions of the country.
• "A Conversation with Peter Geiger" video featuring the editor of the Farmers' Almanac discussing how the Outlook is formulated, its history, and important lore.
• A "Weather Lore" section that features how people used all the things around them – animals’ behavior, birds and plants — as clues to weather patterns.

"Weather is the most talked about subject on earth," reveals Peter Geiger, Philom and Editor of the Farmers' Almanac. "It is also one thing that affects just about all of us every day. This new microsite provides everything weather, both in text and video format, long-range and right now, and we’re proud to be part of this exclusive all-weather site."

Based in Savannah, GA, Farmers' Almanac TV is a wholly owned subsidiary of Buy The Farm, LLC, which owns the exclusive license for video and electronic media production of the Farmers' Almanac brand. Its television show is distributed by American Public Television on national public television. Farmers' Almanac TV and Farmers' Almanac trademarks are licensed from Almanac Publishing Company and are used by Buy the Farm, LLC with full rights therein.

About WeatherBug®
WeatherBug (http://www.weatherbug.com and http://www.weatherbugprofessional.com) ensures that individuals, schools, businesses and government agencies receive the most precise live weather information, the most relevant weather reports and the earliest weather warnings to safeguard property and lives and to plan with confidence. With a worldwide network of weather sensors, WeatherBug Tracking Stations and cameras primarily based at neighborhood schools and public safety facilities across the U.S., WeatherBug maintains the largest exclusive weather network in the world. The live local weather conditions are delivered to millions of consumers via the Internet and mobile devices; to more than 100 state and local government agencies, including the National Weather Service; and to broadcast television stations, schools and businesses. WeatherBug is a brand of AWS Convergence Technologies, Inc. (http://www.aws.com)

Media Contacts:
Jennifer Dlugozima
Farmer's Almanac TV
912-236-0450
Tony.Hartford@kepware.com

Mara Radis
Director of PR
WeatherBug
301-250-4017
mradis@weatherbug.com