Latest Warning System Increases the Accuracy and Relevancy of Alerts for WeatherBug's Consumer and Professional Customers

Germantown, Maryland – WeatherBug®, the leading provider of live, local weather information, announced today it has integrated the storm-based warnings format recently launched by the National Weather Service (NWS) into its consumer and professional product offerings. Available immediately, these more geographically specific warnings for time-sensitive alerts such as severe thunderstorms, tornadoes and flood warnings are tailored to only warn that portion of the population in the path of the storm.

Warnings issued by the NWS and disseminated by WeatherBug are now much more relevant and accurate since it is a much higher likelihood that people who receive the alerts will be affected by the impending weather. This is due to the fact that, on a nationalized basis, NWS' storm-based warnings feature a reduction in geographical area unnecessarily warned by about 70 percent.

"WeatherBug is extremely pleased to expand our model public-private partnership with the National Weather Service and to be one of the first commercial providers to fully integrate the latest NWS warnings into all our products. Millions of our consumer and professional customers will benefit from enhanced precision and accuracy that will further protect life and property," said Bob Marshall, CEO and President of AWS, owner of the WeatherBug brand.

Alert maps from WeatherBug now depict the storm-based alerts by mapping the specific area where threats are the highest and showing the warning as a polygon shape based on alert zones as opposed to the entire county filled with alerts. Additionally, storm-based warnings provided by text on WeatherBug's products will be able to reference local landmarks such as highways, shopping centers, and parks and will use directional delimiters to indicate county location.

WeatherBug consumer alerts are available through the company's Web site at http://www.weatherbug.com, its desktop application and via a variety of mobile platforms through partnerships with major telecom carriers and operators. Additionally, WeatherBug's professional products are used by emergency management personnel, school administrators and staff, major professional sports organizations and others to help safeguard lives and to protect property.

About WeatherBug®
WeatherBug (http://www.weatherbug.com and http://www.weatherbugprofessional.com) ensures that individuals, schools, businesses and government agencies receive the most precise live weather information, the most relevant weather reports, and the earliest weather warnings to safeguard property, lives and to plan with confidence. With 8,000 WeatherBug Tracking Stations and over 1,000 cameras primarily based at neighborhood schools and public safety facilities across the U.S., WeatherBug maintains the largest exclusive weather network in the world. The live, local weather conditions are delivered to millions of consumers via the Internet and mobile devices, more than 100 state and local government agencies including the National Weather Service, and to 80 broadcast television stations, schools, and businesses. WeatherBug data is unique as it is the only live, neighborhood weather available anywhere. WeatherBug is a brand of AWS Convergence Technologies, Inc. (http://www.aws.com)

Media Contacts:
WeatherBug
Mara G. Radis
Director of PR, WeatherBug
301-250-4017
mradis@weatherbug.com